- Contribute through a variety of guided tours knowledge and education concerning Linköping, its surrounding in particular and Östergötland in general.
- Provide authorised guides of high competence within their chosen and respective areas of expertise.
- Adapt and develop as far as possible guided tours to diverse demographic groups.
- Enable easy access to telephone and email.
- Inform the public through a well developed website and other media channels.
- Offer as an organisation and in close cooperation with other interested parties broad based experiences based upon historical and real events that are of interest and develop the general knowledge of Linköping. Maintain the competence level of guides with ongoing educational courses.
- Ensure access, education and retention of new guides.
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